“The SOMEST range harnesses natural ingredients to combat the negative effects winter conditions can have on the skin,” said Zino Park, Director of DIO Corporation’s Open the Beauty and the SOMEST brand.
The PHA Daily Peel Calming Toner uses Centella Asiatica leaf extract to remove dead skin cells and impurities from the skin. Using the PHA peeling substance, the formula also provides rich moisture essential during the colder months.
For dry and tired skin, the Hibiscus Flower Essential Vital Toner contains pyruvic acid found within the hibiscus, ridding the skin of impurities and dead skills to leave a clear and bright complexion behind. The formula contains 14 herbal substances in total including lavender, rosehip, fennel, rosemary and lemon balm, all renowned for their rejuvenation qualities.
Protein Care Enriched Cream is an essential product boasting newly patented milk protein extract that permeates within the skin to deeply moisturize. With a consistency similar to Greek yoghurt, the product is quickly absorbed into the skin and is useful for those with dry or weak skin.
For those with sensitive skin, the Mild Care Mineral Salt Cream comes complete with an 8% mineral-filled salt content from the Dead Sea strengthening the skin and relieving the itching associated with dry skin.
Finally, the Mexico Nopal Cactus Moisture Foam harnesses the water storage capabilities of the cactus to thoroughly fill the skin with moisture and eliminate dryness.
“The SOMEST products harness the power of nature by incorporating pure ingredients that have been proven to have positive effects on the skin and also the environment,” Park said. “We will continue our work to develop leading Korean skin care products that help consumers realize healthy, glowing skin; naturally.”
With the experience of exporting cosmetic products to over 50 countries, DIO has a strong commitment to ethical practices, donating proceeds to NGO On Happy, a special consultative status of the UN Economic and Social Council. The proceeds have been widely used to support developing countries in education, health care support, and emergency relief.